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Making the World of Warcraft more trivial, one post at a time…

But because, according to Day, the budget for Season 5 was relatively equivalent to Season 4, they needed to look to other means to supplement the production — thankfully, though, the conference setting offered a natural opportunity to integrate product placement. “The question was ‘Can this add to our universe?’ instead of it just being ‘Please give us some money,’” Day said.

via gigaom.com

Interesting look at how The Guild is raising extra money for production…