This, I think, changes everything about buying mounts and pets in WoW:
Presuming that everyone ahead of me in the queue is just buying a pony - that's €1,169,640 before I buy mine. That means £1,027,159 or $1,584,043. That's a late evening queue, hours after the goods launched, in one of many stores.
Blizzard has made millions today, on a virtual item, that costs them virtually nothing to distribute.
This is not going to be a one off. They'll be coming back to this table for second, third and fourth helpings.
I think World of Warcraft has just changed forever.