Newspapers havenât yet found the secret sauce of getting consumers to pay online, but games publishers certainly have. While Rupert Murdoch delays his grand paywall scheme and local papers start to tentatively get in on the act, Activision-Blizzardâs World of Warcraft celebrates its fifth birthday this week: its 12 million players pay Â£8.99/$15 per month (equivalent to Â£1.29 billion/$2.16 billion a year).
What makes pretending to be an elf more profitable than publishing news and information online? Maybe newspapers could learn a few things from the world of games as they try to monetise digital behaviourâ¦
Ah, when my blogs collide. I actually know the author of this piece (and he's an ex-raiderâ¦)
Still, this is an interesting read, because it says as much about the reasons WoW is successful as it does about why newspapers are in troubleâ¦