Making the World of Warcraft more trivial, one post at a time…

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A boss kill video, originally posted on our guild blog. The music choices will mean nothing to you unless you're British and over 30…


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Newspapers haven’t yet found the secret sauce of getting consumers to pay online, but games publishers certainly have. While Rupert Murdoch delays his grand paywall scheme and local papers start to tentatively get in on the act, Activision-Blizzard’s World of Warcraft celebrates its fifth birthday this week: its 12 million players pay £8.99/$15 per month (equivalent to £1.29 billion/$2.16 billion a year).

What makes pretending to be an elf more profitable than publishing news and information online? Maybe newspapers could learn a few things from the world of games as they try to monetise digital behaviour…


Ah, when my blogs collide. I actually know the author of this piece (and he's an ex-raider…)

Still, this is an interesting read, because it says as much about the reasons WoW is successful as it does about why newspapers are in trouble…

World of Warcraft maker Activision Blizzard is the latest target of a lawsuit by serial suer (or professional plaintiff) Erik Estavillo.

Filed this morning in the Civil Division of the Superior Court of California, County of Santa Clara, the civil complaint charges Activision Blizzard with “deceitful” business practices, as it “continues to maintain a harmful virtual environment to many of its customers by forcing them to follow the game’s sneaky and deceitful practices.”

Among Estavillo’s claims is that WOW is designed for a gamer “to walk or run at a calculated slow pace, resulting in the player taking longer to get where he or she needs to go in the game.” This slow pace, says the plaintiff, leads to a longer time needed to finish game play or quests, in turn leading to more subscription revenue for Activision Blizzard.



When a colleague who knows of my secret life as a night elf, who, in turn, has a not-very-secret life as agitated healing broccoli, e-mailed me that link, I though it was an example of ridiculous keyword stuffing in an URL. Instead, I find its just a ridiculous examples of subpoena stuffing in a lawsuit…

Alliance. It was quite companionable, frankly. And then a quick trip to Undercity for:
PerilA Belf Pally came running to try and finish me off, as an Orc hunter had done yesterday in Thunderbluff, but I Hearthed out just in time.

What's left?


I'm hunting Owc Wogues…

So, been busy with the Brand New World Event™ since I got home. And here's my Pilgrim's Bounty progress so far: 

  • Sharin
  • Fight
  • Paunch
  • Cookin
  • Progress

All the easy ones, really. Well, apart from this one:

The secret? How do you get The Turkinator achievement? It's a threefold thing:

  1. Eastvale Logging Camp area (much quieter)
  2. 2am in the Morning
  3. A handy little idea for a macro nicked from Aurik.

Add these ingredients together and WIN. 
Tomorrow? Tomorrow I die in front of Horde cities a lot, and hunt for rogues… 

I haven't had a "bane" drop in Wrath yet – a piece of gear you want, but which just won't drop for you. But I do now. Most evenings, I head into Trial of the Champion Heroic, hoping to get Eadric and this, and all I ever get is this:

Nice outfit and all, Paletress, but howsabout giving Eadric some Hammer Time?


So maybe now instead of abandoning an instance before its finished with the only hope being to go back and outlevel it in the next expansion, maybe my scrub guild will actually clear something for a change.


Life in Azeroth on the news that the Icecrown Citadel raid will get progressively easier, with more attempts allowable per week and growing buffs for the party. And I suspect that's exactly the reason Blizzards has done this.

It's a better solution, to me, that the wholesale nerfing of the BC raids we saw at patch 3.0. But I bet there will still be howls of protest. I'm almost afraid to open my feed reader…