There's a good rant over on Destructive Reach. It's good both because Saresa is actually posting, and I miss her voice in the WoW Blogosphere, and because the world needs more intelligent, passionate rants like this. But mostly, it's good because I agree with the majority of her points, and what's better than people who agree with us? :-)
In particular, I think Sar nails it with this:
Thing is… [Guides] don’t always get you return visitors or subscribers.
People who look for a guide for something are looking for precisely
that – a guide for a specific something. If you only write guides,
people are going to get mighty sick of reading them. Guides, well… are
boring a lot of the time. I am in the process of unsubscribing from
people who write guides and analysis and little else, because, frankly,
your work (while I admire the effort, time, and dedication it takes to
write all that) is boring as all fuck to me.
(teehee Sar said "fuck" :) )
One of the reasons my blogging has dropped off on here is that I'm finding too much of the WoW blogosphere, well, dull. My feed reader looks more and more like a textbook with the "guide to healing Hogger" and the "five strategies for successfully farming lucky rabbits paws" and the like. Sure guides are useful, but if that's all you're publishing, why the hell are you using a blog? Just build a conventional website, make sure you've got some SEO done and get on with it. Blogs are about conversation, and I don't like chatting with academic textbooks, thank you very much.
Leafy's Dark Secret: The Man Behind The Tree
Here's a not-very-hidden secret. I make my living through blogging (but not by blogging). I'm head of blogging for a large UK publisher, where I help train, support and develop our couple of hundred journalists who are blogging. I've been doing that for three years now, and I've learnt some basic techniques that make the difference between a successful blog and a huge also-ran.
My problem with the recent wave of advice that's coming out of some bloggers is that, while the fundamentals are largely correct for a particular style of blogging, it will create a remarkably one-note blogosphere, of the kind I find boring. All things in moderation, as it were. :-) Instead, I'd like to take things back to first principles, the very basics of blogging that you should get right, if you're to maximise both your enjoyment and your audience.1
Here goes:
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