One thing I don't mention here very often is that I'm on a roleplay server. We partially chose that to get away from stupid name, and partially because a good proportion of the guild are roleplayers, some of us semi-professionally. But I have to confess that I don't do as much roleplaying in WoW as I might like to.
Blogatelle is a blog that makes me really, really wish that I did more of it. A multi-author blog that concentrates just on roleplay in WoW, it really challenged my pre-conceptions about how rich an enivronment for roleplaying the game actually can be. The group of authors mean that there's always something new in you feed reader and even if one post doesn't spark your imagination, another one will. Well worth checking out.